Pure White - Annie Sloan Chalk Paint®

Pure White Annie Sloan Chalk Paint®

Pure White is a crisp, clean white with no warm or cool undertones — a true, bright white that brings freshness and clarity to any piece. It’s perfect for modern interiors, coastal styling, and spaces that need a sharp, contemporary finish.

How Pure White Works in Real Homes

Pure White creates beautiful contrast when paired with deep colours like Oxford Navy or soft classics like Louis Blue. Add bright silver gilding and you instantly have a sophisticated Hamptons‑inspired look.

Because Pure White contains more base and less pigment, it will bleach colours when used for mixing — ideal when you want a lighter, cleaner version of a shade rather than a softened or muted tone.

It’s also stunning on its own. Pure White can completely modernise a vintage piece, giving it a fresh, gallery‑clean finish.

Creative Ways to Use Pure White

Pure White is perfect for crisp, modern lines, contemporary furniture, and pieces where you want a bright, uplifting feel. It also creates striking effects when used alongside other clean, saturated colours like Frida Blue, Capri Pink, and English Yellow.

One of my favourite Pure White transformations was a bombe‑style console with curved legs — painted in Pure White, then highlighted with Black Wax and gold gilding to accentuate every curve. The contrast was elegant, dramatic, and beautifully sculptural.

Pairs Perfectly With

Deep & Classic Blues

• Oxford Navy — bold, crisp contrast
• Louis Blue — soft, fresh pairing

Clean, Bright Colours

• Frida Blue — vibrant and modern
• Capri Pink — playful and striking
• English Yellow — bold and energetic

For Modern Finishes

• Silver gilding — Hamptons sophistication
• Black Wax — sharp shadowing and definition
• Gold gilding — elegant highlights

For Mixing

• Lightens colours by bleaching rather than softening
• Ideal for creating clean, bright pastels